Real Estate

Being able to access Property Online Marketing Practices from the Top 50 Property Companies

In December 2008 an in depth research into the Top 50 Property Companies’ Websites, identified by Real Trends Report “The 500 Largest Brokers within the U.S. (Rated by Closed Transactions sides for 2007).” Real Trends is really a leading supply of analysis and knowledge around the residential brokerage industry.

The primary purpose of case study ended up being to highlight the Search engine optimization practices of major Property Companies in addition to highlight with real examples, the significance for those Property Companies to put Search engine optimization towards the top of their marketing agenda.

What’s Search engine optimization?

Search engine optimization (Internet Search Engine OPTIMIZATION) is the procedure of creating an internet site and it is content highly relevant for search engines like google and searchers. Search engine optimization includes technical tasks making it simpler for search engines like google to locate and index an internet site for that appropriate keywords. Web Search engine optimization helps an internet site gain top positioning for relevant phrases and words. If your web site is not available on page one or two of the internet search engine, then this website won’t enjoy web site traffic, online exposure, an internet-based profitability.

After viewing numerous websites each month, varying from small sites to large multi-page web-sites, while doing a number of Search engine optimization research to try and identify what’s working what is actually not performing legitimate Estate websites, there have been a couple of problems that show up frequently. These Optimization factors were split into 7 Search engine optimization Groups.

Note: The groups which are discussed within this report only touch the top of what’s needed to achieve top Internet search engine placement. Like Property, the Search engine optimization world is continually altering also it requires a true professional to maintain new Search engine optimization trends, tools and practices..


This research evaluates those sites from the Top 50 Property Companies as identified by a re-port printed by Real Trends titled “The Biggest 500 Brokers within the U.S. – Rated by Closed Transactions Sides for 2007”

The next factors were considered:

Traffic Ranking

Quantity of Search Phrases an internet site rated for


Quantity of Pages listed in Google

Meta Descriptions

Titles On Pages

Website Validation Errors

Property Landscape

Property is all about building relationships. Nowadays, these relations start online. The necessity to embrace the web is apparent in many industries, however for Brokers and agents, optimization and also the Internet is vital along with a core factor for achievement. Getting a web-based, visible and prominent website voice as well as an online platform to showcase your listings making the services you provide recognized to sellers is vital.

Based on the 2007 National Association of REALTORS® Profile of Home Consumers, 84% of homebuyers used the web being an information source.A fantastic 84% of buyers identified the web like a source within their home search. This percentage amount incorporated 87% of first-time buyers, 82% of repeat buyers, 79% of recent home buyers and 85% of buyers of formerly owned homes.

With an array of Property Websites to select from, can home consumers locate fairly easily your website?

In the current challenging market and downturn in the economy, every dollar spent will need relevance. Marketing and advertising costs are rising and just what accustomed to work no more does. Media today is becoming fragmented and the days are gone when companies launched an offer on television and arrived at numerous consumers. Traditional media vehicles for example newspapers, magazines and television, function not result in the phone ring like they accustomed to. It is because consumers today are bombarded with a large number of marketing messages every single day and they’ve almost become safe from traditional media. People search on the internet his or her resource.

Reports say the Internet is just about the go-to source for home consumers. The Web supplies a 24/7 resource and consumers can browse to check out What they desire, Once they require it, without getting to become depressed by hordes of other irrelevant marketing messages.What this means is you need to position your organization and Agents’ website to find the best rankings on the internet.

Top Property companies have trusted name recognition, however with a number of major companies to select from, clearly merely a couple of would get “top-of-mind” awareness. Subsequently, the most established companies have to optimize their websites to constantly maintain their market position.Inside a world covered with the web, what matters most isn’t getting concrete approaches for your sales and marketing funnels however a Search engine optimization Property enhanced site that prospects will discover to begin with.

Property Information mill overwhelmingly neglecting Search engine optimization, and therefore passing up on an enormous chance to improve their profits and thrive these days and economy.